Wednesday, 12 April 2017

VACANCY: DIGITAL MARKETER AT EFFERENT SERVICE LTD

Job Details
Employer: Efferent Services Limited

SUMMARY:

The Communication and Marketing Lead will share responsibility with the Program Coordinator for the growth of the non-for-profit programs and operations for the organization. Generating and maintaining contact with foundation, corporate, and individual partners; soliciting/renewing current corporate, foundation, and individual donors; Soliciting/renewing grant applications; conducting foundation, corporate, and individual prospect research/tracking; performing donor outreach and managing the foundation’s database and lead on all event production.

RESPONSIBILITIES:

Digital Marketing:
    Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    Design, build and maintain our social media presence
    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    Identify trends and insights, and optimize spend and performance based on the insights
    Brainstorm new and creative growth strategies
    Plan, execute, and measure experiments and conversion tests
    Collaborate with internal teams to create landing pages and optimize user experience
    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    Instrument conversion points and optimize user funnels
    Collaborate with agencies and other vendor partners
    Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    



Communications:

    Develop effective corporate communication strategies
    Draft content (e.g. press releases) for mass media or company website or newsletter
    Organize initiatives and plan events or press conferences
    Liaise with media and handle requests for interviews, statements etc.
    Foster relationships with key persons
    Collaborate with marketing professionals to produce copy for advertisements or articles
    Assist in communication of strategies or messages from senior leadership


Candidate Requirements

Qualifications:

    BSc/BA in public relations, communications or relevant field
    2-5+ years experience in related field
    Deep understanding of digital marketing
    Experience managing successful social media campaigns, and a solid understanding of social marketing.
    Proven experience delivering effective and innovative digital campaigns.
    Working knowledge of MS Office; photo and video-editing software is an asset
    Strong management skills, excellent oral and written communication skills.
    Excellent presentation skills
    Proven ability to forge strong relationships with potential partners

 Preferred Candidates Profile:

    Experience delivering digital campaigns for mainstream products and services Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML 5, CSS
    Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
    Good organizational and planning abilities
    Able to think both strategically and tactically - devise and execute an action plan
    Strong problem solving skills
    Strong strategic and tactical marketing orientation
    Enthusiastic, self-motivated and positive “can-do” attitude
    Expected to promote culture of “excellence in execution”
    Proactive team player and willingness to assist others
    Healthcare industry experience preferred but not required
    Must be able to work under constant deadline pressure.
    Enjoys interacting and participating in an international and diverse team environment
    High energy level

Required Skills
marketing : 2 to 3 years
e-communication : 2 to 3 years

Apply Now

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